Today will be a day full of celebrations and giveaways as it will mark the opening of Nasty Gal’s (@NastyGal) first boutique at 8115 Melrose Avenue in Los Angeles.
Nasty Gal founder, Sophia Amoruso (@Sophia_Amoruso) announced over a year ago that the brand would be opening a brick-and-mortar store. Since then we have been anxiously awaiting this day and it is finally here just in time for all the crazy holiday shopping!
The store, which is comfortably located close to Fred Segal, Decades, Paul Smith and many other notable names, has been maintaining their humorous vibe with, “No, It’s Not a Porn Site,” written on the front of the building.
This will mark Nasty Gal’s first-ever physical store. Within the past few years the retailer has graced many headlines from a variety of fashion presses for it’s bold style, as well as their e-commerce success. Amoruso’s memoir, #Girlboss details her success with the business taking it from an eBay account to a million dollar empire.
If you’re one of the lucky ones to attend today’s grand opening, be sure to share with us all your new merchandise and giveaway goodies! You can also buy your favorite pieces online here.
PHOTO CREDIT: SOPHIA AMORUSO INSTAGRAM