Singers, Lady Gaga (@ladygaga) and Tony Bennett (@itstonybennett) will be singing in the holidays with, “It Don’t Mean A Thing (If It Ain’t Got That Swing)” for this seasons H&M holiday commercial, which will go live on the Swedish retailer’s website on November 25.
“We were inspired by the glitz, glamour, and opulence of the 1940s’ Big Band era,” said director of the commercial, Johan Renck. “The mood is one of festive celebration shot through with a strong sense of fashion and an underlying humor. It is intriguing, curious, exuberant, audacious, and filled with wonder.”
Gaga rocks a Cher-like wig and Amy Winehouse-inspired eyeliner while rocking fishnets and an oversized sweater. Bennett looks sharp in a a suit and bow tie. The rest of the Christmas campaign features H&M supermodels wearing sparkly dresses and oversized sweater, while the men and boys showcase some festive knitwear.
“I love the feeling of celebration at H&M this holiday season,” adds H&M’s Head of Design, Ann-Sofie Johansson. “Women’s dresses sparkle or give a new twist to traditional red, while men look festive in different plaids, and kids in all their different fun prints.”
PHOTO CREDIT: MTV & YAHOO NEWS