Calvin Klein / @CalvinKlein / #CalvinKlein
Sixteen year old Lottie Moss, has been dipping her toes in the modeling pool, and it seems to be working amazing for her. Earlier this Year Lottie was signed to sister Kate’s modeling agency, starred in her first fashion shoot for the magazine Dazed & Confused and is frequently seen in Teen Vogue magazine as well. Recently Ms. Moss has become the face of Calvin Klein’s Jeans Reissue Project, the brand’s new collection with Mytheresa, photographed by Michael Avedon.
Does this campaign sound familiar? Well her supermodel and legendary sister Kate Moss also did a Calvin Klein jeans campaign in 1992 which catapulted her into becoming a fashion icon.
The collection is a 9-piece set that has a 90’s grunge look which includes, high-waisted skinny jeans, crew neck sweatshirts, white t-shirts with the CK logo and of course the famous denim jacket. Calvin Klein is known for it’s pure american denim and I feel that Lottie is perfect for the acclaimed fashion brand. Photographer Michael Avedon also feels the same way, he has stated “Lottie truly represents the essence of the Calvin Klein girl, Intriguing innocence with utter beauty – it was wonderful to photograph this beautiful young lady.” (Vogue)
Here are some images of the Campaign:
