How many times have you gone on Instagram and died over a certain outfit or pair of shoes and would’ve done anything to be able to purchase it? For us it’s only happened about a million times! Michael Kors (@michaelkors) has answered our prayers with the new Instragram feed that you can shop on.
Michael Kors’ #InstaKors Instagram account simply allows followers to ‘like’ a photo and you will then be emailed a list of the products and their links. The designers Instagram, which already has a whopping 3.1 million followers is one of the highest followed retailers beating out Burberry, Kate Spade and Nordstrom.
Retailers have been trying to sell their products via Instagram for some time now. The difficulty comes when Facebook had purchased Instagram, users were not allowed to post links and prices for merchandise, causing retailers some frustration. While Instagram rates are 15 to 25 times higher than Facebook or Twitter, it becomes a particularly desired place for retailers to reach their consumers.
We may be a ways away from Instagram becoming our at-home fantasy shopping mall, Michael Kors is getting us one step closer and we could not be more excited- although we can’t say our wallets would agree!
PHOTO CREDIT: QZ