This winter TOMS (@TOMS) wearers will no longer have to search through specialty stores and high-end retailers to score the latest pair of their favorite shoes. Starting November 16, 2014 TOMS will be available at Target (@Target) stores across the US, just in time for the holidays.
TOMS is a for-profit company that was founded by Blake Mycoskie in 2006. They have become known for donating a pair of shoes to a child in need for every pair that is purchased, as well as for each pair of eyeglasses that is purchased, a portion of the profit goes toward saving and restoring the eyesight of people in developing countries. For each item that is purchased from TOMS x Target collection, TOMS will donate a pair of shoes, a blanket or meal to someone in need. Customers will even have the opportunity to see exactly what their specific purchase will donate.
Julia Skyes, an intern for TOMS headquarters in Los Angeles this past summer believes that collaborating with Target will allow them to promote their purpose. Skyes explained that, “Because this is a special holiday promotion, I think it will be really prominent. Target has a few other do-good plans for the holidays so it just makes sense to incorporate TOMS.”
The collection will include clothing, accessories, children’s apparel, housewares and shoes. The line will be very budget-friendly with each product under $50.
Carrying TOMS in Target stores throughout the US will allow the brand to have a broader impact on the global community. SHOP THE COLLECTION ONLINE AT TARGET.
PHOTO CREDIT: TARGET.COM